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Resources for Sellers

Get Started on the Right Foot!


  • Why Hire an Agent?
    Studies show that sellers who use a real estate agent get a better price than those who choose to sell a property themselves. This is absolutely critical in the unique San Francisco and Bay Area market. As agents we stay current on the latest market trends and fluctuations. We have the know-how and systems in place to market your property effectively, and ensure that it is seen and noticed by the widest network of Bay Area agents and potential buyers. Utilizing a great agent means having a skilled advocate and negotiator on your side throughout the selling process. Let us put our experience to work for you to ensure you get the best price for your home!
  • Before Your Home is Listed
    Prior to listing your home, you’ll want to ensure everything is in good showing condition before buyers start to tour the home. Here are some important things to consider:


    • Start Packing
      Now is the time to put things in storage, clean out the basement and garage and start preparing to show your home. Remove any family photos or personal items. Remember, you want buyers to see themselves in your home!
    • Spot Paint
      Touch up both interior and exterior paint.
    • Update Carpet
      Clean or replace carpet in areas with heavy wear.
    • Extra Cleaning
      Keep the interior and exterior clean and odor free.
    • Curb Appeal
      Trim any overgrown bushes, mow the lawn and keep it free of leaves or snow. Make sure the front of the home is clean and appealing. You want to make a strong first impression!
    • Find Potential Problems Early
      Once you’ve completed these steps you may want to hire someone to perform pre-listing inspections. This is something we can facilitate as we have extensive and long standing connections with inspectors and contractors in the area. Buyers will be hiring professional inspectors too; this is your chance to find and address problems before it’s time to sell.
  • Professional Staging
    Consider hiring a professional stager to help give buyers the appeal they’re looking for. We can facilitate this as well, and draw on our trusted connections to get this done quickly and effectively, and for a reasonable price.
  • Professional Photography
    We hire a professional photographer to showcase your home in its best light. We can have a 3D tour created, to maximize the number of agents and buyers who can “visit” the property remotely. This is a huge benefit, especially when following social distancing guidelines.
  • During the Listing Period
    You’ll need to plan to be elsewhere during the times potential buyers and agents visit your home. We will manage visits to the property in a safe and socially-distanced way to follow COVID-19 safety protocol.